FLOW
BRAND
SASS Platform
PRODUCT
UX. UI Lead
MY ROLE
WHAT IT DOES
A platform to develop & publish digital/interactive content with no code, no developers
CREATE
Create and deploy digital content in minutes without a single line of code including:
Web-apps
Microsites
H5s
Using FLOW's simple, intuitive drag and drop AD builder, designer and marketers can build FLOWs with a series of cards with interactive content & app-like functionality
A revolutionary interactive ad builder
Take advantage of the most powerful interactive digital content builder
Create & publish one off interactive ads for your brand/product
Create & publish multiple personalised interactive ads for your brand / product
Import jpegs, pngs directly from your software of choice & digitise using our components - no coding skills required
Speed
Build & publish a FLOW in minutes
Import UX/UI directly from Adobe XD / Canva or select from the library of templates
PUBLISH
Reach your audience anywhere, through any channel and touchpoint.
Using the omni-link feature creates tags to track attribution and performance for each channel and touchpoint you utilise.
No copyright of images intended. These visuals were used for demo purposes only.
PUBLISH FLOWS ACROSS ANY MEDIA CHANNEL AND
AGGREGATE DATA ON A SINGLE DASHBOARD
TRACK
Declared Data & Insights
Track how each FLOW experience is performing in real-time.
Use Cases
BRICK & MORTAL RETAIL USE CASE
Minimise loss of sales by guiding your shoppers with engaging digital content from the first ad they see to in-store.
OBJECTIVES OF MICROSITE
1
Inform shoppers about the blocks promotion prior to the contest and continue to create conversion of sales, while capturing data of the shoppers
2
Make it easier for shoppers to be updated about the details of the contest, when and how to take part
USER PERSONA & SHOPPER JOURNEY
No copyright of images intended. These visuals were used for demo purposes only.
PRE-CONTEST
KEYFRAMES
(LOW-FI)
KEY OBJECTIVES
-
Inform shoppers about the contest details
-
Excite shoppers about new flavours
-
Instant gratification for voting (retargeting)
CONTEST
KEYFRAMES
(LOW-FI)
KEY OBJECTIVES
-
Remind shoppers about the contest details
-
Step-by-step guide for contest submission
OMNI-CHANNEL ACTIVATION USE CASE
Keep online and offline connected via multiple channels.
OBJECTIVES OF MICROSITE
1
Increase engagement for XBOX fans with the 20 years anniversary games and contest
2
Collect first-party data for retargeting
USER PERSONA & CONSUMER JOURNEY
No copyright of images intended. These visuals were used for demo purposes only.
SURVEY & LEAD GENERATION USE CASE
Enables brands to easily deliver personalised content based on customer preferences and drive conversion
OBJECTIVES OF MICROSITE
1
Provide latest quick tips and design ideas that could help working/studying from home more comfortable and customisable
2
Reduce the time taken spend on website in the myriads of items
USER PERSONA & SHOPPER JOURNEY
No copyright of images intended. These visuals were used for demo purposes only.
